Scaling a Psychology-Backed Learning Platform Through Film
72%
Growth in successful digital programme participants
Mindset Practice needed to move their transformational in-person programmes onto a digital platform – without losing the psychological safety that made them work.
We designed and produced a library of 50+ platform learning films – plus 100+ supplementary marketing resources – using a bespoke lounge-style filming approach.
Over 2,600 learners registered. Nine new programmes launched. Global reach achieved. The Mindset Practice team nearly quadrupled in size.
Mindset Practice is an organisational psychology consultancy founded by Chartered Occupational Psychologist Rich Cook, working with leaders and teams at organisations including DSTL and Thales. Their research-backed programmes help people move from a survival mindset to a growth one – but the in-person model had a geographical ceiling. They came to Majestical needing to translate that same transformational impact onto a digital platform that could reach learners anywhere in the world. Together, we designed and produced a library of 50+ platform learning films. The result: over 2,600 learners registered, nine new programmes launched, and an Excellence in Innovation award from the Association of British Psychologists.
Mindset Practice had built something genuinely powerful. Their in-person programmes were delivering measurable mindset shifts across the UK — but geography, logistics and capacity were limiting who could access the work.
In 2019, Rich Cook and Director of Partner Solutions Jackie Grier began developing a digital learning platform. But digitising transformational learning is not simply a technical exercise. The risk was real: would participants who had never met Rich or Jackie in a room still feel the psychological safety that made their methodology work? When the pandemic accelerated the need to move online, a temporary Zoom-based solution kept existing clients supported — but it was never meant to last. The question became: how do you scale genuine human connection?
This is a question we hear often in L&D — and it is the right one to ask. The organisations that answer it well do not treat digital learning as a downgrade from the real thing. They treat it as a different kind of invitation.
Mindset Practice
Learning & Development
Organisational Psychology
Digital Learning
E-Learning Video Production
Post-Production
Motion Graphics
Scriptwriting
Marketing Film Production
Ongoing partnership from 2020
50+ platform learning films, 100+ supplementary marketing resources including micro-learning edits and infographics
Katie Nuttal
Producer / Director & Editor
Steve Cranston,
Camera Ops
Ben Clarke
Camera Ops
George Roberts
Camera Op & editor
Vicki Hesse
Animator
Gated platform
programme material
social media
website embed
We started, as we always do, by asking what Mindset Practice needed their learners to think, feel and do — not what films they needed made. That discovery process shaped every decision that followed.
Early digital participant feedback had shown something important: people responded well to the warmth and authenticity of Rich and Jackie’s Zoom recordings. That feeling of being spoken to by a real person — not a presenter performing to a lens — was not incidental. It was central to the psychology of the programmes. Our job was to honour that, and raise the standard around it.
We designed a lounge-style filming environment rather than a formal studio, deliberately removing the cues that signal ‘corporate training.’ A multi-camera setup using the BlackMagic ATEM Mini Extreme gave us the flexibility to capture natural, unscripted energy and cut seamlessly between takes — keeping the pace and personality intact.
Across multiple filming days and locations, our production team captured and delivered more than 50 platform learning films. Post-production included narration tightening, captioning, motion graphics, supplementary slides, full audio mix and colour grade. We also scripted and produced a library of over 100 supplementary marketing resources from Mindset Practice’s research data — including micro-learning edits and infographics — ensuring the platform launched with a complete, cohesive suite of supporting materials.
Rich Cook told us later: “The whole process felt like a genuine collaboration — you really understood what we were trying to achieve, not just what we needed filming.”
Thinking about how to bring your own learning programme to life on screen?
A video we captured at the end of our first week of filming with Rich and Jackie.
Learners registered
New programmes launched
Industry awards
An award-winning extension of transformation potential
The Mindset Practice platform launched in early 2022. Within months it became clear that the digital experience was not a compromise on the in-person one — it was an expansion of it.
Over 2,600 participants have since registered across the platform’s programmes. Nine new digital programmes have been launched. Global reach, once a logistical impossibility, became a reality. To meet growing organic demand, the Mindset Practice team has nearly quadrupled in size — with five new colleagues joining to support the increasing demand for digital access to their materials.
In November 2022, the Association of British Psychologists recognised the platform with their prestigious Excellence in Innovation award — an acknowledgement from the professional psychology community that the quality and integrity of the learning experience had not been lost in the move to digital.
This project represents something we care about deeply at Majestical: that well-made filmed learning does not just replicate an experience — it creates the conditions for a new and better one.
A project of this scale – 50+ platform films plus supplementary resources – is typically an ongoing partnership rather than a single commission. Initial planning and discovery usually takes two to four weeks. Filming is scheduled across multiple days depending on volume. Majestical has experience managing large multi-day productions efficiently, and our post-production workflow is designed to deliver in phases so your platform is never waiting on a single bottleneck.
This was exactly the question Mindset Practice needed to answer – and their experience is instructive. The key is understanding what makes your in-person delivery work and building your filming environment around those qualities, not defaulting to a standard studio format. For Mindset Practice, that meant designing a lounge-style setup that preserved the psychological safety of their methodology. Early participant feedback confirmed the approach worked.
Yes. Many of our L&D partnerships begin with organisations who have relied on in-person or text-based materials and are making their first serious investment in filmed learning. Our discovery process is designed to understand your methodology and your audience before we talk about cameras. We ask what you want learners to think, feel and do – and work backwards from there.
Ready to scale your learning programmes without losing what makes them work?
If your organisation delivers transformational learning that deserves a wider audience, we would love to explore what that could look like. Every project starts with a conversation about outcomes – not cameras.