E-learning video production and animation

Your programme changes people. Your learning films should too.

We help UK organisations translate complex ideas into e-learning video production and animation that people actually remember. From behaviour change films to animated explainers, we create purposeful learning experiences that respect your learners’ intelligence and your organisation’s mission.

B Corp Certified since 2023

UK based & sector-specialist

100% Five-star reviews

We understand your world

Information is easy to deliver.
Genuine behaviour change is something else entirely.

Behind every brief you bring us is a real expectation of change. A leadership team who need their people to think differently. A compliance requirement that actually has to land. A learning culture that deserves better than a PDF and a quiz.

And you are doing this while managing stakeholder sign-off, stretched internal teams, and learners who have a thousand other things competing for their attention.

We have worked in this space long enough to know that great e-learning video production is built on genuine understanding — of your learning goals, your audience, and the real behaviour change this work needs to create. And we do our best work alongside organisations that believe a well‑crafted learning experience genuinely moves people.

We hear this often.

“Our e-learning exists. People click through it. But nothing actually changes afterwards – and we know it.”

And this..

“We tried to film it ourselves. It looked exactly like we filmed it ourselves. Now we need someone who can make our organisation look credible.” “

And this..

The ideas are genuinely complex. Every supplier we’ve spoken to wants to oversimplify. We need someone who can hold the complexity and still make it clear.

"We don't make videos. We make learning experiences people carry with them - long after the screen has gone dark."

Majestical - Video & Animation for UK Charities 

Work that changed what people know, believe and do.

Every project below was built around a real learning outcome – not a production schedule or a brief that began with “we need a video.”

B Corp certified video production

Your organisation is accountable for its impact.
So are we.

As a UK-based, B Corp certified studio, our commitment to positive impact is verified, not just stated. We have intentionally designed a responsible creators manifesto here which includes a set of values and commitments that show up in how we work every day.

For L&D buyers, this matters in a specific and practical way. If your organisation has values around people, sustainability or social responsibility — and you are commissioning work to embed those values in how your people think and behave — it makes sense to commission that work from a supplier who actually lives them.

We plan every production with carbon impact in mind. We subscribe to the Prompt Payment Code, meaning everyone we work with is paid fairly and on time. We are transparent about the suppliers and collaborators we work with. Beyond individual projects, we actively invest in the next generation, environmental restoration and local charitable causes through our #ReelKind initiatives.

None of this is performance. It is just how we work.

What we create.

E-learning video production and animation built for the full lifecycle of your L&D programme.

Behaviour Change & Culture Films

Emotionally intelligent films that go beyond information delivery — designed to shift mindset, embed values,
and create the conditions for lasting change.

  • Leadership and management development
  • Equality, diversity and inclusion programmes
  • Cultural transformation and values embedding
  • Wellbeing and mental health at work

Animation & Explainer Work

Clear, purposeful animation for e-learning that simplifies complex systems, processes or frameworks — communicating your ideas with precision, without losing the human at the centre.

  • Compliance and regulatory training
  • Process and systems onboarding
  • Framework and model explainers
  • Animated course launches and programme introductions

E‑Learning Module Films

Standalone or series‑format video built for LMS deployment — designed to work within your platform architecture and keep learners engaged from the first to the last second.

  • Scenario‑based learning films
  • Talking‑head and interview‑style learning modules
  • Animated or hybrid‑format e‑learning video
  • Series production for learning pathways

Ongoing Creative Partnerships

For L&D teams that want a long‑term creative partner embedded in their programme delivery — not just a supplier they call when a deadline appears.

  • Annual learning programme film series
  • Gated membership and CPD learning libraries
  • Learning hub video library development
  • Multi‑format campaign and programme roll‑out films

We ask what you want your audience to think, feel and do – before we ask what you want us to make. The creative comes second. Always.

We create for adults who are busy, sceptical and over-trained. Our work earns attention – it does not demand it. No talking down. No lowest-common-denominator simplification. 

We understand LMS requirements, SCORM packaging, UK accessible design standards, and the particular complexity of producing learning films for regulated industries or sensitive topics.
We are not a transaction. We become an extension of your team – invested in your programme, growing our understanding of your learners and culture over time.

Why work with us.

These are the things we believe about learning. We suspect you do too.

The best learning experiences are not built from a brief and a deadline. They are built from genuine curiosity about how people learn, change and grow. These are the principles that shape every L&D project we take on. .

E-Learning Video production process

Rigorous, outcomes-led, collaborative.

We follow a production process designed for the specific realities of UK L&D teams – where stakeholder alignment, learner-centred design, and platform requirements are not afterthoughts, but foundations. >

1

Discovery

what does your audience need to think, feel and do?

Before we discuss format, duration or style, we immerse ourselves in your cause. We want to understand your supporters, your beneficiaries and — most importantly — the change in thinking or behaviour this film needs to create. We also take time to understand your safeguarding requirements and consent framework from the very start.

2

Script & structure

The learning story takes shape.

We build a clear, review-friendly script that keeps your outcomes at the centre of every line. L&D storytelling demands particular care – complexity must be simplified without being patronising, and every element earns its place by serving the learner’s journey. You stay in control throughout.

3

Design & style

The visual world is agreed.

Before a single frame is produced, the visual approach is confirmed with you. Whether we are using animation to simplify complex processes, filming real people within your organisation, or combining both – every creative decision is made in service of the learning outcome and the people it needs to reach. .

4

Production

The project comes to life.

Whether we are animating a compliance framework, filming leadership stories, or building a series of e-learning modules, this is where care and craft come together. Organised, communicative and focused – with regular check-ins so you always know where your project stands. .

5

Delivery

Ready to to deploy.

Every piece is delivered in the formats your platforms require – whether that’s your LMS, your intranet, or a public-facing channel. The project does not end at delivery. You get our publishing support materials and unreserved follow-up support. .

What our L&D clients say

Kind words from people whose programmes we are proud to have been part of.

Our charity projects typically start at £5,000. We offer transparent, structured pricing – download our charity service deck for full pricing details. (this should link to the download section on this page) 

E-learning animation projects at Majestical typically start at £5,000, depending on duration, complexity and visual style. Fully animated modules generally represent a higher investment than presenter-led or hybrid formats, reflecting the additional design and production time involved. We offer transparent, structured pricing across all formats – download our L&D service deck for a full breakdown of what different approaches typically cost.  

Both, depending on what suits your team best. Some clients prefer us to work end-to-end from brief to delivery. Others have internal instructional designers or comms leads they want us to collaborate alongside. We adapt to the structure that makes your programme stronger.  

Yes. We deliver in the formats your platform requires – including MP4, SCORM-compatible video files, closed caption files and multi-resolution exports. Tell us your LMS and accessibility requirements at the start of the project and we will build to those specs from day one.  

Animation is a significant part of what we do, and it is particularly well-suited to L&D – whether you are simplifying a complex process, building a scenario-based learning sequence, or need to create something that works without location access or on-screen talent. We also do hybrid work that combines animation with live footage.  

Yes – and we prefer it. A series gives us the opportunity to build a coherent creative world around your programmemaintain visual and tonal consistency, and develop a creative relationship with your team that improves with every production. Download our service deck for information on how series projects are typically structured and priced. 

Most projects run between 6 and 12 weeks from brief to delivery, depending on complexity. If you have a programme launch date or an internal review cycle, tell us upfront – we plan backwards from your timeline, not ours.

We hear this. The most common version of that story involves a supplier who understood video but did not understand learning – and who started with a camera rather than a question. We start by understanding what you need your audience to think, feel and do. The production follows from that. Download our service deck to see how we approach this in practice.

We would love to talk things through before you commit to anything.

Speak to a producer

Common e-learning video production questions

The things most people ask us before commissioning e-learning video production.