How Jamie Squires Turned Productivity Coaching Into a Scalable E-Learning Series
How Jamie Squires Turned Productivity Coaching Into a Scalable E-Learning Series
Watch a short productivity video promo we created with Jamie Squires
The challenge
Jamie needed a production partner who could translate his coaching expertise into polished, brand-matched e-learning videos – at volume, and to exacting LMS delivery standards.
What we did
We created 20 presenter-led modules across 4 collections, designing bespoke animated graphic systems for each brand and supporting direct LMS integration.
What Changed
Jamie now has a repeatable, scalable video production model – and one client keeps commissioning new collections year after year.
Jamie Squires,
Productivity Trainer, Coach and Speaker, Jamie Squires
“Creating this digital learning content has helped opened up conversations with customers and prospects. Discovering their similar need for bitesize training material for their internal learning management systems. Working with the guys at Majestical doesn’t feel like work. It’s an enjoyable and creative experience.
Katie and the team have this magical ability of knowing what I want before I even tell them…then they take it to beyond what I thought was possible.”
Background
Jamie Squires is a UK-based productivity coach and trainer who helps busy professionals and their teams work smarter, feel less overwhelmed, and create more headspace for what matters. After years of delivering workshops and masterclasses in person, Jamie wanted to extend his reach – taking his coaching frameworks and making them available on demand, at scale, through the LMS platforms of some of the UK’s largest organisations. He came to Majestical needing a production partner who could do more than film him talking: he needed someone who could translate his ideas into visually engaging, brand-matched e-learning videos that would hold a learner’s attention from the first frame to the last.
Together, we have created 20 coaching modules across 4 collections – covering topics from smart decision-making and elevating communication to harnessing AI – delivering 45 minutes of finished e-learning video to major UK and international organisations over three consecutive years.
The Challenge
Jamie’s coaching methodology is well-developed, practical and highly valued by his clients – but translating that into a video format that could live inside a corporate LMS was a different challenge entirely. The finished modules needed to feel professional enough to sit alongside the platforms of large organisations, engaging enough to hold the attention of time-poor employees, and visually distinctive enough to reflect each client’s brand identity.
At the same time, one of Jamies clients was preparing to launch of a completely new LMS platform, something their Head of Development and Engagement had put real ambition behind.
It was clear the production model had to be efficient: filming days were limited, and the volume of material was substantial. There was also a technical layer that most coaches don’t anticipate when they first commission video for LMS delivery. Different platforms have different requirements around format, file specifications, chapter structure and metadata. Getting that wrong doesn’t just cause delays – it can mean a whole collection fails to launch on time. Jamie had the IP, the energy and the on-screen presence. What he needed was a production team who could build everything around that – and remove every technical obstacle between his coaching and his learners.
our approach
From the first conversation, we worked to understand not just what Jamie wanted to film – but how the finished video needed to function in the hands of his clients. That meant thinking about the viewer experience inside an LMS, the technical specifications each platform required, and the visual identity each end-client expected to see reflected in the work. We designed a studio setup that gave Jamie space to present naturally while leaving space in the frame for motion graphics to animate alongside him – reinforcing key points, bringing his frameworks to life visually and keeping learners engaged throughout each module.
The animated overlay system was built fresh for each collection, matched to the brand identity of the organisation receiving the videos and the themes of each module. The result is a consistent presenter-led format that still feels tailored and purposeful for each client. In the first year, we stepped in directly with one international delivery team to work through the technical requirements. Format specifications, file structure, chapter timecodes: we took that conversation off Jamie’s plate entirely and resolved it quickly. It was the right thing to do. By year one we had filmed two separate collections in a single day – a tight schedule that worked because of thorough preparation on both sides.
Jamie had never done anything like this before, and we coached him carefully through the autocue process on that first filming day. He brought real energy and focus, and it showed. Three years later, the working relationship has found its rhythm: Jamie arrives prepared, we set up fast, and the day runs.
The impact
What started as a single filming day – two collections squeezed into one ambitious schedule – has grown into a three-year creative partnership. One of Jamie’s clients has returned every year for a new collection, each covering fresh territory: smart decision-making, elevating communication, harnessing AI. The brief keeps evolving because the working relationship works.
The animated graphic system built for each collection ensures that even in a white-label context, the work feels considered and purposeful rather than generic.
The videos do more than look professional. They carry Jamie’s coaching voice into organisations he could never reach through in-person delivery alone – sitting inside the LMS platforms of major UK and international employers, available to learners whenever they need them.
Working in coaching, training or L&D? Here’s how we can help you turn what you know into something people remember.
If you have knowledge worth sharing and learners who need to hear it, we’d love to help you make it land. We build presenter-led e-learning video that reflects your expertise, fits your LMS, and holds attention from start to finish. Would it be a bad idea to start a conversation?
Frequently asked questions
Can Majestical help me create e-learning videos if I’m not a large organisation?
Yes – and it is one of the most effective ways to extend the reach of programmes you have already invested in building. We work with charities to take existing workshop materials, facilitator guides and recorded sessions and transform them into self-paced video learning that works on platforms like Thinkific. The starting point can be as simple as a slide deck and a script.
What does a presenter-led e-learning video actually involve to produce?
At its simplest, it involves filming you or your subject expert presenting to camera, then building a layer of motion graphics around that presentation to reinforce key points visually. In practice there’s more to it: we design the graphic system, set up and light the studio, coach the presenter through filming, edit the footage, and deliver files in the formats your LMS requires – including format specs, chapter timecodes and file structure.
How do you make presenter-led video engaging rather than just someone talking to a camera?
The combination of a well-prepared presenter and a thoughtful motion graphics system makes the difference. We position the presenter to leave space for animated callouts, frameworks and visual emphasis points – designed to match your brand and support your narrative. The graphics don’t decorate the video: they do work. They reinforce what the presenter is saying and give learners something to anchor their attention to throughout each module.
More impactful charity video projects
Learning & Development / Productivity Coaching
Presenter-led e-learning video, Motion graphics and animated overlay design, LMS delivery consultancy
3 years (ongoing) – 3 filming days across 4 projects
20 e-learning modules across 4 collections – 45 minutes of finished video
LMS delivery to major UK and international organisations